Sector 7 Studios

[ Cycling ]

Pivot Cycles

Bikes built for places like this.

Hero FilmSocial CutdownsWeb & Social Images
01

[ The brief ]

Two projects, two different goals. A gravel campaign built around the new Pivot Volt Vault release: clean, precise, detail-led. And an MTB film with a different purpose: capturing the rider's relationship with the outdoors. Less about performance, more about what draws people to the mountain in the first place.

Rider on the Pivot climbing a sunlit forest road toward camera
Close-up of a rider's Giro shoe clipped in on the Pivot, forest light behind
Lone cyclist carving a hairpin bend on a Canadian Rockies mountain road at dusk
Cyclist riding a lakeside gravel path beneath a Rockies peak
Low front view of the Pivot's fork and drivetrain rolling along the lake
02

[ Approach ]

Then we brought it in close. Every component given its own moment, shot like portraiture, so you can almost feel the machining.

Pivot gravel bike in golden light against a concrete wall, studio-style product shot
03

[ The film ]

We shot in the Canadian Rockies, chosen for the scale and rawness of the landscape. Rider, terrain, and product. All three given equal weight. The environment wasn't a backdrop. It was part of the story.

[ More work ]

Keep looking.

[ Get started ]

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