[ Cycling ]
Pivot Cycles
Bikes built for places like this.
Hero FilmSocial CutdownsWeb & Social Images
01
[ The brief ]
Two projects, two different goals. A gravel campaign built around the new Pivot Volt Vault release: clean, precise, detail-led. And an MTB film with a different purpose: capturing the rider's relationship with the outdoors. Less about performance, more about what draws people to the mountain in the first place.





02
[ Approach ]
Then we brought it in close. Every component given its own moment, shot like portraiture, so you can almost feel the machining.

03
[ The film ]
We shot in the Canadian Rockies, chosen for the scale and rawness of the landscape. Rider, terrain, and product. All three given equal weight. The environment wasn't a backdrop. It was part of the story.
[ More work ]
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