[ Outdoor ]
RZE Watches
Titanium for the long days.
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01
[ The brief ]
RZE makes watches stripped of everything unnecessary: no smart features, no frills. Just a timepiece that holds up wherever you take it. The brief wasn't to showcase specs. It was to make people feel something about where those watches get worn.
02
[ Approach ]
We headed into the mountains and let the environment do the work. The watch was the anchor. The landscape was the story. Every frame placed it where the light was hard and the conditions were real. Content built around the pull of being out there.
[ More work ]
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View project→[ Cycling ]
Pivot Cycles
View project→[ Automotive ]
Audi
View project→[ Athletic Glasses ]
Spek
View project→[ Cycling ]